233. Go Solo or Find a Cofounder? Choosing Your Founding Path

What you'll get

Host Jordan Buckner and guest Howie Sher, who ran his own CPG brand and now advises founders, compare building alone with building alongside cofounders: the isolation of going solo, why Sher favors an odd number of partners, agreeing on ground rules instead of leaning on expectations, and making time together outside the business. Sher says he wishes he had added partners sooner and Buckner warns that shared ownership is hard to undo, so decide before you launch whether you want one.