FFUPs' Shutdown: Critical Lessons on When to Pull the Plug

What you'll get

Sam Tichnor, founder of a puffed snack brand with deliberately loud packaging, walks through how it sold online, moved into stores and bodegas, and closed after about three years, covering too many flavors at launch, co-packer problems, extra inventory and having no marketing partner. He now works at a firm that sells finance and operations help to young brands; use his list of mistakes as a checklist against your own plans.