Benjamin Colvin of Devil's Foot Beverage Company
This lesson is an episode of Venture Asheville's Talking 'Ship.
Listen to the episodeWhat you'll get
Benjamin Colvin, president and co-founder of Devil's Foot Beverage Company, tells Venture Asheville how a group of friends brewing in a backyard ended up making farm-to-can soda in Asheville. He talks about the challenges of growing it and of being the non-alcoholic brewer in a beer town, which suits any maker whose product sits in a category dominated by something else.
Do this week
Name the crowded neighborhood your product sits in, such as breweries, bakeries or co-ops, and write the one thing you do that none of your neighbors do.