Velocity: How Well Your Product REALLY Sells

What you'll get

Sally Martin, who writes a guide to the store sales data that research firms sell, explains velocity as sales divided by distribution and shows why two brands with equal sales can need opposite fixes, then compares the main ways data firms measure it. Skip the tool-specific detail unless you buy this data, but the habit of splitting sales into where you are sold and how well you sell there works with a handful of stores too.