Clif Bar: Gary Erickson
This lesson is an episode of NPR's How I Built This.
Listen to the episodeWhat you'll get
Gary Erickson tells how an energy bar his mother helped him develop, named for his father, grew into one of the best-known bars in the country. At 28 minutes it is the shortest founder story in the module, so it fits when you want one in a single sitting.
Do this week
Ask three people who would buy your product what they wish it did not contain, and note which of those requests you could meet without hurting the taste.