Distribution Decoded: What Every Beverage Brand Needs to Know

Erica Duecy, Scott Rosenbaum, Emmett Strack, 46 minute video

Video from Business of Drinks. Watch on YouTube.

What you'll get

For alcohol brands only: hosts from Business of Drinks and Park Street Insider explain how the three-tier system that separates producers, distributors and retailers came about and still shapes the sale of beer, wine and spirits, the main kinds of distributors, why some spirits brands now join beer distributors, and what distributors want from a brand. Skip it unless you make beer, wine, spirits or a similar drink.

Do this week

If you make an alcoholic drink, write down who legally buys from you first, such as a wholesaler or a retailer, and confirm it with the NC ABC Commission.