How to Validate a Food Product Before Launch
Video from Abbey the Food Scientist. Watch on YouTube.
What you'll get
Food scientist Abbey Thiel explains how she would test whether people want a food product before paying for formulation, packaging or production, and the chapter list covers market risk versus technical risk, why a good product isn't always a good business, testing the idea before launch, what people actually care about and testing demand with ads. She also consults for food brands and promotes an exam-prep course in the description, so treat it as a short, current starting point, not a full method.
Do this week
Describe your product in two sentences, with a sketch or photo of the package, and show it to ten people who don't know you this week, noting how many say they would buy it and what they would pay.