Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
Video from Lenny's Podcast. Watch on YouTube.
What you'll get
Elena Verna argues that product-led growth starts with keeping the users you have, through activation and habit, before it can bring in new ones, and explains how to add a sales team without breaking it. Her career story fills the first 17 minutes, so start there if you want only the argument.
Do this week
Find the share of last month's signups who came back in their second week, and pick one change to your first-week experience that could raise it.