Which Sales Strategy Is Best For Your Startup?
Video from Y Combinator. Watch on YouTube.
What you'll get
Pete Koomen compares selling from the top down, to executives, with selling from the bottom up, where people adopt the product on their own and their team follows. He explains which products suit each and how to remove friction from self-serve.
Do this week
Write down who first uses your product and who pays for it, and decide in one sentence whether that points you to top-down or bottom-up selling.