Trial or Freemium? Get the Best of Both with a Reverse Trial
This lesson is an article published on amplitude.com.
Read the articleWhat you'll get
Elena Verna weighs free trials against free plans and makes the case for a hybrid, the reverse trial: new users get the paid features for a limited time, then drop to a free plan instead of losing access.
Do this week
Write down what a new user can do for free today and what happens when a trial ends, and decide which of the three models fits your product.