How To Improve Cohort Retention
Video from Y Combinator. Watch on YouTube or in the YC Library.
What you'll get
David Lieb shows how to group users into cohorts, define what counts as active, and pick the time window for judging retention. Retention shows whether people keep getting value after they sign up.
Do this week
Group your users by signup week and record what share are still active one, two and four weeks later.