Do things that don't scale
This lesson is an essay published on paulgraham.com.
Read the essayWhat you'll get
Paul Graham argues that most startups take off because the founders recruit users by hand, one at a time, and give them attention that wouldn't work at scale. Early inefficiency is often what gets a company moving.
Do this week
Do one thing for a customer this week that you could never afford to do for a thousand of them, such as setting them up in person, and note how they react.