An atomic theory of business size
This lesson is an essay published on seths.blog.
Read the essayWhat you'll get
Seth Godin's short argument that businesses come in stable sizes, and that growing to the next one is a leap into a different company, not a gentle climb. A two-minute prompt to choose your size on purpose.
Do this week
Describe your company at the next size up, including the people, the customers and how you'd spend your week, and decide whether you want it.